Radio remains cost-effective and impactful advertising medium in Tier 2 and Tier 3 cities: Report
Mumbai: The Madison Advertising Report 2025 has noted that radio continues to be a cost-effective and impactful advertising medium, especially ...
Tag: Retail
Anto George T appointed as Chief Operating Officer at South Indian Bank
Mumbai: Anto George T has been appointed as the Chief Operating Officer of the Bank, marking a significant milestone in ...
Jaypore’s campaign looks to embody the essence of India’s cultural heritage
MUMBAI: Jaypore, Aditya Birla Fashion and Retail's artisanal lifestyle brand, unveils its latest wedding campaign, ‘Maahi Ve: The Heart & ...
H&M India names Helena Kuylenstierna as Director
Bangalore: H&M India has appointed Helena Kuylenstierna as the new Director for its operations in India. Based at the head ...
Madison World appoints Rohin Desai as Chief Client Officer – Media Buying
Rohin Desai has joined Madison World as Chief Client Officer – Media Buying. This is his second stint at the ...
Retail, consumer goods, and travel sectors can boost customer acquisition and revenue through generative AI: Accenture
Mumbai: Information overload is causing frequent basket abandonment in retail, consumer goods and travel purchases according to Accenture research. Retail, ...
C Com Digital wins digital mandate from VIDHYOU Skincare
Strap: The company will develop a comprehensive brand communication strategy for VIDHYOU to reach the appropriate stakeholders. C Com Digital ...
In the premium space, online is still a niche: Sanjali Giri, House of Beauty
Tell us about Anastasia Beverly Hills’ foray into the Indian market. Anastasia Beverly Hills is one of the international brands ...
Archies rebuilds retail presence, eyes space for ‘social expression’ marketplace
The pandemic was a testing time for anyone in retail, perhaps more so for brands in discretionary spending categories. For ...
Inconsistent targeting and disparate reporting: Key factors fuelling inefficiency in retail media
Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according ...
