Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC
Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional ...
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55% of APAC Agencies Say Clients Favour Short-Term Gains Over Long-Term Brand Equity: WARC
Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that ...
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete ...
Marketers must measure both short-term impact and long-term growth to achieve better results: Warc, Google’s report Beyond the horizon
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus ...
Campaigns from APAC stand out for their focus on sales growth as well as building brand awareness: Warc Awards
Mumbai: After a period of post-pandemic disruption, there’s a return to fundamental, results-driven strategies that solve real business problems. Campaigns ...
