FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its ...
Tag: Warc
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective 100, the global benchmark recognising the world’s most awarded ...
‘Beauty Test Stops With Me’ for Dove by Mindshare Mumbai tops global media rankings: WARC Media 100 2026
Mumbai: WARC has unveiled the 2026 edition of the WARC Media 100, the global benchmark ranking the most awarded campaigns, ...
‘Three Words’ campaign tops global creativity rankings: WARC Creative 100 Rankings 2026
Mumbai: WARC has unveiled the WARC Creative 100 Rankings 2026, the independent global benchmark recognising the most awarded campaigns and ...
55% of APAC Agencies Say Clients Favour Short-Term Gains Over Long-Term Brand Equity: WARC
Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that ...
80% of global ad spend now flows into retail media, paid search and social platforms: WARC
New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts, ...
59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report ...
Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC
MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape ...
98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning ...
Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by ...
