59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report ...
Tag: Warc
Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC
MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape ...
98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning ...
Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by ...
TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing ...
LinkedIn ad revenue is forecast to reach $9.7bn (+18.5%) in 2026 and $11.3bn (+16.2%) in 2027: WARC
Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2 ...
Alphabet, Amazon, Meta to dominate ad market with 55.8% share in 2025: WARC
Mumbai: The global advertising market has received its first outlook upgrade in more than a year, with spend now forecast ...
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Compound creativity, humour and market disruption lead to commercial success: WARC
Mumbai: Consistency in creativity, the strategic use of humour, and a willingness to disrupt the market have emerged as three ...
Consumers Act with Intention Amidst Uncertainty: WARC Unveils 2025 Global Consumer Trends
Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions ...
