‘Three Words’ campaign tops global creativity rankings: WARC Creative 100 Rankings 2026
Mumbai: WARC has unveiled the WARC Creative 100 Rankings 2026, the independent global benchmark recognising the most awarded campaigns and ...
Tag: Warc
55% of APAC Agencies Say Clients Favour Short-Term Gains Over Long-Term Brand Equity: WARC
Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that ...
80% of global ad spend now flows into retail media, paid search and social platforms: WARC
New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts, ...
59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report ...
Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC
MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape ...
98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning ...
Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by ...
TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing ...
LinkedIn ad revenue is forecast to reach $9.7bn (+18.5%) in 2026 and $11.3bn (+16.2%) in 2027: WARC
Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2 ...
Alphabet, Amazon, Meta to dominate ad market with 55.8% share in 2025: WARC
Mumbai: The global advertising market has received its first outlook upgrade in more than a year, with spend now forecast ...
