LIONS and WARC launch Creative Impact Content Stream to drive the effectiveness agenda at Cannes Lions 2023
LIONS and WARC announced Creative Impact, a co-curated stream of content that will run every day and across multiple stages ...
Tag: Warc
WARC and The Marketing Society form Knowledge Partnership to launch The Effective CMO programme
WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined ...
Brands Identify new usage occasions to drive relevance and growth: Report
WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the ...
Indian agencies top WARC Awards for Asian Strategy 2022 shortlist with 14 entries
WARC, the global authority on marketing effectiveness, has today released the shortlist for the ‘WARC Awards for Asian Strategy 2022’, a ...
95 pc marketers expect to be impacted by economic recession: Report
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the ...
50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report
WARC, the global authority on effective marketing, in association with MMA Global, have today released The State of Modern Marketing ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Strategists deliver crucial value to brands but talent shortages are a concern: WARC Report
As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has ...
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3: Report
State of the Industry 2022: Modern Marketing in EMEA, a report released today by WARC, the global authority on effective ...
