Tuesday, July 15, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report

This report examines how the industry is approaching these challenges, with a focus on current trends and future opportunities.

by MN4U Bureau
October 10, 2022
in Featured, Digital Tech
Reading Time: 3 mins read
A A
50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report
Share Share ShareShare

WARC, the global authority on effective marketing, in association with MMA Global, have today released The State of Modern Marketing in APAC report.

ADVERTISEMENT

The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities.

Paul Stringer, Managing Editor Research & Insights, WARC, said: “The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and marketing needs. 

“Insights into where to allocate investments, what objectives and tactics to choose and what capabilities to develop are outlined in this must-read report that will help the marketing community future-proof for business success.” 

This study is based on an online survey conducted in APAC by WARC in association with the MMA. Carried out between July and September 2022, more than 700 marketing professionals took part, a mix of client-side, agency, media owner, and technology vendor marketers.

The State of Modern marketing in APAC 2022 highlights the following key insights:

  • Marketers feel confident in their digital marketing capabilities despite a third citing skills as a barrier to digital marketing growth.
  • APAC has 2.14 billion active social media users, accounting for nearly half of all global users. Unsurprising, Social remains the most popular channel in digital marketing, receiving over a quarter of the budget.
  • Multiscreening, cited by 51% of survey respondents, is now seen as the most significant consumer behaviour, overtaking online commerce (47%) following a slowdown in online shopping as consumers emerge from lockdown.
  • Half of APAC marketers are preparing for the advancement of Web 3. A similar number expect the metaverse to significantly impact marketing in 5 years.
  • One in five marketers currently use AI and machine learning to drive marketing improvements, but it is the technology expected to have the most impact on marketing in the next 2 years. IDC predicts spending on AI systems to rise from $18 billion in 2022 to $32 billion in 2025.
  • A higher proportion of media owners (66%), up from 38% last year, are investing in the capture and analysis of audience data as they look to grow their own first party data capabilities as they prepare for a cookieless future.
  • Although measurement is seen as the biggest obstacle to digital marketing growth, only a small minority of marketers (5%) are focused on employing greater measurement.

Summing up, Rohit Dadwal, Managing Director – Asia Pacific, MMA Global, commented, “With the region’s accelerated digital adoption post-COVID, investing in digital marketing capabilities such as AI, capturing proprietary audience data, better measurement and skill sets, and preparing for Web 3, will give marketers competitive advantage.”

Download the report here.

Tags: MMA GlobalPaul StringerRohit DadwalWarcWeb3

RECENT POSTS

Kuku FM, Penguin Random House India team up to launch audiobooks in Hindi
Digital Tech

Kuku FM, Penguin Random House India team up to launch audiobooks in Hindi

April 5, 2025
0

MUMBAI: Kuku FM, a storytelling platform and Penguin Random House India (PRHI), a publishing house, have teamed up to launch...

Read more
Kirthiga Reddy and Saurabh Doshi Present Verix: Transforming Verification Processes with Blockchain and AI Technology
Digital Tech

Kirthiga Reddy and Saurabh Doshi Present Verix: Transforming Verification Processes with Blockchain and AI Technology

November 2, 2024
0

Verix, an innovative end-to-end authentication and verification platform, is set to transform the verification landscape through its integration of blockchain...

Read more
Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read more
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read more
Criteo's net income rises four fold for the fiscal
Featured

Criteo’s net income rises four fold for the fiscal

February 9, 2024
0

Criteo a commerce media company, has announced financial results for the fourth quarter and fiscal year ended 31 December, 2023....

Read more
Chrome News Track 6: Parliament Budget Session 2024, Jharkhand Political Crisis, Speed News
Featured

Chrome News Track February 8: Election 2024, Congress Counters Centres White Paper With Black Paper, Speed News

February 9, 2024
0

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...

Read more

LATEST NEWS

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

July 14, 2025
ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Subhankar Sen takes over as Director Marketing at Bharat Petroleum
Marketing

Subhankar Sen takes over as Director Marketing at Bharat Petroleum

July 14, 2025
0

Mumbai: Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India’s leading integrated energy companies, has...

MARKETING

Subhankar Sen takes over as Director Marketing at Bharat Petroleum
Marketing

Subhankar Sen takes over as Director Marketing at Bharat Petroleum

July 14, 2025
0

Mumbai: Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India’s leading integrated energy companies, has...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption
Print

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

July 10, 2025
0

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

CNBC-TV18 Prime Circle: Where Global Voices Shape the Future

CNBC-TV18 Prime Circle: Where Global Voices Shape the Future

July 14, 2025
FanCode renews digital partnership with Dugasta Properties World Championship of Legends

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

July 14, 2025
ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.