Agility, Not Global Scale, Is Defining FMCG’s New Order in Asia: K Ramakrishnan, Worldpanel by Numerator
Asia Pacific’s FMCG landscape is witnessing a decisive shift, with local brands now commanding nearly 79% of value share, up ...
Tag: Worldpanel by Numerator
Local brands capture 79% of APAC FMCG value share: Worldpanel by Numerator
Mumbai: Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a ...
TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a ...
Cautious Consumers and Constrained Budgets Define FMCG Landscape in 2025: report
Mumbai: Looking ahead, consumer caution is likely to persist, with households remaining constrained by stretched budgets — and they don’t ...
Numerator unveils ‘Worldpanel by Numerator’ to reflect global first-party consumer data ambitions
Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a ...
