92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
Tag: WPP Media
WPP Cuts Global Ad Forecast for 2025 to 6%; India Becomes a Bright Spot at 8.4%
WPP Media has lowered its global advertising growth forecast for 2025 to 6.0%, revising down from its earlier projection of ...
WPP Media unveils ‘Open Intelligence’ with Industry-First Large Marketing Model
Mumbai: WPP Media has unveiled Open Intelligence, a pioneering data solution powered by what it claims is the industry’s first ...
WPP Launches WPP Media, a fully integrated Global Media Services for the AI Era
London: In a major move that underscores its leadership in the evolving marketing landscape, WPP today unveiled WPP Media, an AI-powered ...
