Chennai: Tanishq, the jewellery retail brand from the house of Tata has unveiled an exclusive collection, ‘The Chozha’ with the intent of celebrating the thalassocratic empire and to unravel the treasure trove of divine splendour.
The Regal collection draws its inspiration from 3 key pillars of the dynasty. The magnificent temple architecture which are embellished with stone sculptures and wall paintings showcasing the artistic prowess, cultural depth & unforgettable legacy of The Cholas. The Sangam poetry and literature denoting the ‘verses of the wise’; impact of which can be felt even today in Tamil literature. The Chola bronzes in the form of the symbolic coinage & sculptures with ornamentations epitomises grace, elegance and etherealism with divine mudras pulsating life into the sculpture. These have also been inspired by the indomitable women of the Chola dynasty who displayed characteristics of wit, valour & benevolence, just like the Pudhumai Penn of today.
Speaking on the launch of this stunning collection, Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Limited said, “Our history and culture are integral to who we are as a people, giving us a sense of identity and pride. We are therefore delighted to dedicate a very special collection this festive season that is inspired by the architecture, arts and craftsmanship of a truly golden era in our history. Tanishq ‘Chozha’, a collection of exquisite and authentic jewellery that brings alive the stories, icons and legends of this rich legacy“.
