Mumbai: Taproot Dentsu has expanded its footprint. Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon. This is a good opportunity for the organisation to spread its distinctive creative edge and culture to a new geography.
Taproot Dentsu’s business model has been about leading from the front, which means that the senior most people from the agency engage with clients at all times. Hiring strong strategic talent to spearhead insightful and business-driving work has also been an important priority. All of this has made a difference to the creative quality and effectiveness of the work. The decision to expand to Delhi has therefore been taken, after making sure that the same model can be replicated there.
Further, being part of the Dentsu Aegis Network in India, Taproot Dentsu has access to the abilities of 18 specialist communication companies across Creative, Digital, Media, Activation-Entertainment, Content and more.
To kick-start operations, Taproot Dentsu Gurgaon has a strong team in place, led by Harjot Singh Narang [General Manager], Anand Murty [Head of Strategy] and Titus Upputuru [Head of Creative]. Going forward, infusing new talent into the system will remain a key priority for ensuring the sharpness of the offering. Dentsu One will now be a division of Taproot Dentsu.
About this development, Agnello Dias, Chairman and Chief Creative Officer, Taproot Dentsu had this to say: “We are excited with this development. Delhi NCR is a high growth market and we are looking forward to working with a host of interesting new clients and brands. Almost since inception, we have been working with some very important and iconic brands in this market like Airtel, Times of India, Marico and more recently with Dulux and Coca Cola India. So we have been more than familiar with this geography. By opening up a strong new front here, we are building further on that experience and strength.”
Santosh Padhi, Chief Creative Officer, Taproot Dentsu added: “Working with a new bunch of energetic and talented people will only add strength and lustre to our capabilities and bandwidth. Beyond television, Taproot has strengths in design and digital too. We are looking to build on those fronts too. This is an important market and we are most happy to be here.”
Umesh Shrikhande, Chief Executive Officer, Taproot Dentsu said: “In the ideas business, it takes a lot of doing to replicate a creative culture. So to build on our collaborative work ethic, the Gurgaon office will work closely with the Mumbai office. Aggi, Paddy and I will remain involved in a hands-on manner. We will do what it takes to add sparkle to the brands entrusted to us.”
A confident Harjot Singh Narang – GM of Taproot Dentsu Gurgaon – had this to say: “We are all set to roll with a talented team of more than 50 people and a clutch of strong clients like Airtel B2B, AkzoNobel and Coca Cola India among others. We are looking forward to building on this foundation.”
