The Indian Premier League (IPL) has become a premier platform for advertisers and brands to showcase their products and services to a massive audience. With its wide viewership and diverse fan base, IPL attracts advertisers from various industries, including consumer goods, technology, automotive, and telecommunications. Brands often invest heavily in IPL advertising to leverage its popularity and reach. Advertisers employ various strategies such as sponsorships, commercials, product placements, and digital marketing to engage with IPL viewers and enhance brand visibility. Over the years, IPL has witnessed the participation of both domestic and international brands, contributing to the league’s commercial success and global appeal.
In a recent report by Score, an ad effectiveness measurement solution provided by Synchronize India and Unomer, it was revealed that Tata, Amul, and Angel One emerged as the Top 3 most visible and recalled brands of IPL 2024 as the IPL 2024 enter the 4th week.
Score has unveiled the list of Top 20 most visible and recalled brands of IPL 2024 which is avalable in the following graph:
Through extensive analysis encompassing Metros, Tier 1/2/3 towns, and tracking over 200 brands throughout the IPL season, Score found that viewers were recalling an average of 15 brands across all properties.
“200+ Brands are trying to carve into the IPL viewers’ mind space. Some with new and quirky campaigns created for IPL, while some with their old but proven creatives and some being present on the players’ jerseys,” read the LinkedIn post of Synchronize India.
The other brands are: My11Circle at the fourth spot followed by Dream11 and Parle. The 7th spot was bagged by Asian Paints followed by HDFC’s PayZapp. Kuhl took the 9th spot and the 10th spot was bagged by Havells.
