• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Tata CliQ and Mullen Lintas urge all to give a 10/10 gift to people who made 2020 truly epiq

by Editorial
October 9, 2020
in Brand Stories, Featured
2 min read
Tata CliQ and Mullen Lintas urge all to give a 10/10 gift to people who made 2020 truly epiq
Share Share ShareShare

Mumbai: 10/10 is Tata CLiQ’s biggest annual sale that coincides with the festive season in India. Positioned around gifting, Tata CLiQ’s 10/10 campaigns have always gone beyond mere transactions and aimed to make gifting a memorable experience.

The year 2020 has been challenging, marked with muted celebrations and limited social gatherings, and has socially distanced people. With lockdowns being gradually lifted, life as we knew it is cautiously restoring. The oncoming festive season will act as a shot in the arm for people, businesses and the economy. To add to the fervour, Tata CliQ will celebrate this positivity by encouraging people to gift the ones who made 2020 a 10/10 year.

Kishore Mardikar
Kishore Mardikar

Speaking about the business objective of the campaign, Kishore Mardikar, CMO of Tata CLiQ said: “In this unpredictable year of 2020, there are many who have managed to overcome societal norms and have adapted to the challenges thrown at them. Through this year’s 10/10 event, Tata CLiQ wants to celebrate the ones who have made such positive changes by encouraging people to gift their loved ones. The one’s who made 2020 a 10 on 10 year.”

The campaign film conceived by Mullen Lintas acknowledges the positive contribution of people in our lives in the very first frame. What follows is a quick celebration of switching of gender roles, being unapologetically yourself, being minimalistic amongst others, neatly tied with the act of gifting. The rhyme and rhythm braided with a stream of adjectives ending with Qs lift the mood of the campaign film.

Garima Khandelwal
Garima Khandelwal

Garima Khandelwal and Azazul Haque, Chief Creative Officers, Mullen Lintas: said, “2020 has been an unprecedented year. We know what the year brought, some things changed forever, and some were also a recognition of how we adapted to the new ways of living. What till last year were conversations about societal changes, happened effortlessly this year. Including all norms that got questioned, all real connections and decisions that we made. With Tata CliQ’s gifting campaign we wanted to inspire people to celebrate those we know who did that effortlessly, a reason to make 2020 a 10/10 year, to everyone who tried something new, changed the paradigm, challenged the old and adapted to the new with a swag.”

Azazul Haque.
Azazul Haque

The campaign is already live across digital platforms. The 10/10 festival is live until 12th Oct 2020 and loaded with exciting offers on lifestyle products across electronics and fashion, No-cost EMIs, free shipping and early bird offers.

YouTube URL:

Credits:

Client: Vikas Purohit, Kishore Mardikar, Jatin Khanna

Agency: Mullen Lintas Mumbai

CEO: Hari Krishnan

CCO: Garima Khandelwal, Azazul Haque

Creative: Ashwin Joharapurkar, Prasad Venkatraman, Aakash Pandya, MadhurenuDatta, UtkarshChilla

Account Management: Priya Balan, Samir Sagar, Chahat Nainani

Planning: Ekta Relan, Vinit Jani

Production: Loudmouth (Director: Aakash Bhatia)

 

Tags: Garima Khandelwal Mullen LintasKishore Mardikar Tata CLiQMullen LintasTATA CLiQ

Related Posts

Zee5 announced Prasad Nimmakayala as Creative lead in Zee Studios
Featured

Zee5 announced Prasad Nimmakayala as Creative lead in Zee Studios

by Editorial
April 19, 2021
0

Recently, Prasad Nimmakayala who has been working for Zee5 has moved to Zee Studios as Creative Lead effective April. Nimmakayala...

Read more
Bacardi India names Zeenah Vilcassim as Marketing Director
Featured

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

by Editorial
April 19, 2021
0

Delhi: Bacardi India has announced the appointment of Zeenah Vilcassim as Marketing Director. Zeenah joined the India leadership team in...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

Straight Talk with Krishnan Kutty – Business Head of Star Vijay
Featured

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

by Editorial
September 11, 2017
0

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.