National: Tata CLiQ’s Durga Puja social media campaign features Bengali actor Madhumita Sarcar and fashion content creator Sonali Mitra. The campaign celebrates the festive spirit, inviting consumers to shop for a variety of products from the online store ‘House of Utsav’ across fashion, home, and beauty categories.
The concept of home during the festive season brings people together in familiar surroundings. Tata CLiQ’s ‘House of Utsav’ offers a curated range for upcoming festivals, blending emotional and cultural significance with fashion choices. The Durga Puja edit within ‘House of Utsav’ presents curated festival looks across different categories for consumers to shop.
Madhumita and Sonali feature various styles from ‘House of Utsav’ for Durga Puja on the platform. The video showcases ethnic and fusion wear for different Puja days against Kolkata’s iconic landmarks, blending fashion with cultural joy.
Gopal Asthana, CEO of Tata CLiQ, expressed his enthusiasm about the campaign, “We are excited to introduce ‘House of Utsav’, a theme that celebrates the cultural and emotional essence of festivals. With the launch of this curated destination, our aim is to become the preferred platform for consumers shopping for fashion, home, and beauty this festive season. Durga Puja is one of the country’s most widely celebrated festivals, rich in cultural significance. With the festival approaching next month, we’re excited to launch this social media campaign. For this, we’ve collaborated with well-known personalities like Madhumita Sarcar and Sonali Mitra to showcase our Durga Puja festive curations on the platform. We invite consumers to join us in celebrating the festive season at Tata CLiQ’s House of Utsav and look forward to delighting them with an unparalleled online shopping experience.”
Watch the video here:
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