Mumbai: Tata Play, a content distribution platform, has announced the launch of a special Apple Music promotional offer for its subscribers, expanding access to premium audio entertainment across its ecosystem. The offer is available to users of Tata Play Binge, the Tata Play Mobile app, and Tata Play Fiber, integrating Apple Music into the Tata Play experience for both DTH and OTT users as well as broadband customers.
As part of the initiative, new Apple Music users will receive four months of free access, while qualifying returning users will get a three-month complimentary subscription. With this, subscribers can enjoy over 100 million songs, curated playlists, and live radio, bringing together entertainment and music on one seamless platform.
“At Tata Play, we’re constantly innovating to enrich our subscribers’ entertainment experience,” said Pallavi Puri, Chief Commercial and Content Officer, Tata Play. “This promotional offer is a testament to our commitment to delivering more value and convenience, giving our customers easy access to over 100 million songs, curated playlists, and live radio through Apple Music — now accessible via Tata Play platforms.”
Shalini Poddar, Director – Content and Services, Apple India, added, “Expanding our collaboration with Tata Play marks an important step forward in our growing partnership. With the integration of Apple Music, we’re delivering a more immersive and personalized audio experience for Tata Play’s audience and bringing Apple Music to even more customers.”
Subscribers can activate the offer through a promo code redemption process, after which the plan transitions into a regular Apple Music subscription. Once the trial period ends, the service will be available at INR 119 per month.
