• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Cable & DTH

Tata Sky celebrates World Television Day with the campaign #YahaSabDekha featuring Yashraj Mukhate

by Editorial
November 23, 2020
in Cable & DTH, Featured
2 min read
Tata Sky celebrates World Television Day with the campaign #YahaSabDekha featuring Yashraj Mukhate
Share Share ShareShare

Mumbai: Celebrating World Television Day, Tata Sky, India’s leading content distribution and Pay TV platform, launched the campaign #YahaSabDekha conceptualized by Chimp&z Inc. The campaign features an original mashup track from the internet and social media sensation Yashraj Mukhate.

The campaign film uses a mix of illustrations and real imagery, capturing memorable moments and the most-beloved characters and scenes from different genres of entertainment. Presented in Yashraj’s signature style, the imagery was woven together with original lyrics, delivering a distinctive composition that promises to strike a chord with viewers and netizens.

The campaign was released across Tata Sky’s social media handles on 21st November, World Television Day and was simultaneously shared by Yashraj on his social channels. Owing to its trendy format with a touch of nostalgia, the mashup track garnered favor among millennials, resulting in over 2.6 Million Video views and is still gaining momentum.

Anurag Kumar
Anurag Kumar

Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said, “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

Angad Singh Manchanda
Angad Singh Manchanda

Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”

Campaign video link:

https://www.instagram.com/tv/CH1nYymHRjc/?igshid=1f47u55tz4m0q

https://www.instagram.com/p/CH11MIMqaa3/

Tags: #YahaSabDekhaAngad Singh Manchanda Chimp&zAnurag Kumar Tata SkyTata SkyWorld Television DayYashraj Mukhate

Related Posts

Short-format content brand Flick from The Zoom Studios unveils integrated brand campaign #StoriesToTell
Featured

Short-format content brand Flick from The Zoom Studios unveils integrated brand campaign #StoriesToTell

by Editorial
April 22, 2021
0

Mumbai: Flick – Stories to Tell, a premium short-format content brand from The Zoom Studios celebrated the milestone of registering...

Read more
Ruskin Bond and Columbia Pacific Communities come together to inspire positive ageing amongst senior citizens
Brand Stories

Ruskin Bond and Columbia Pacific Communities come together to inspire positive ageing amongst senior citizens

by Editorial
April 22, 2021
0

Mumbai: “There is no retirement age for writers” penned Ruskin Bond in one of his recently published books. Sharing his...

Read more
TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

April 21, 2021
As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

April 21, 2021
Our understanding of the demographic that we cater to has helped us strengthen our new product offerings and the Reflex category as a whole: Ajay Maurya -Fastrack

Understanding of demographic that we cater to helped us strengthen new product offerings and the Reflex category as a whole: Ajay Maurya – Fastrack

April 20, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 21, 2021
I think the logo needed a bit more drama, which the market and audiences usually appreciate: Megha Tata – South Asia, Discovery Communications India

I think the logo needed a bit more drama, which the market and audiences usually appreciate: Megha Tata – South Asia, Discovery Communications India

April 19, 2021
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021

Subscribe to Newsletters

Trending

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region
Featured

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region

by Editorial
April 22, 2021
0

Srini Dokka, a global name to reckon with in the sales domain, has joined smart document solutions provider MSB Docs...

Short-form video platforms have high engagement rates and user stickiness

India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps

April 22, 2021
By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

April 22, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021
US based Video Technology pioneer Streambox to enter India

US based Video Technology pioneer Streambox to enter India

April 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.