Hyderabad: Tata Sky, India’s leading content distribution platform with its diverse bouquet of interactive offerings expands one of its longest running services to the fitness conscious states of Andhra Pradesh and Telangana. Originally available in Hindi and English, Tata Sky Fitness will now be available to the subscribers in Telugu as a value-added-service along with the Tata Sky Mobile App available on-demand anytime, anywhere.
Known for her hit Telugu movies and her great screen presence, leading Tollywood actress Shraddha Das has been roped in to promote the awareness campaign in Telugu. Being a devout yoga practitioner Shraddha has been a fitness proponent to her fans for a while now. Together with Tata Sky Shraddha will make healthy lifestyle easy and convenient for all the subscribers through her useful tips and favourite asanas.
Striving to make healthy lifestyle a way of life, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “At Tata Sky our endeavour has always been to make our value-added-services not only entertaining but also to ensure that they add some positive reinforcement to the lives of our subscribers. Our research says people intend to be fit but often don’t have the means to achieve so. Through Tata Sky Fitness we offer celebrity fitness expertise to our viewers to enable them to achieve a healthy lifestyle at their fingertips and at their own convenience. The service has received an exemplary response in Hindi and English. Therefore, as next steps we have introduced the service in Telugu to cater to our audience across the south.”
Speaking about the association, Shraddha Das said, “I have tried almost all forms of exercises however I prefer indoor activities such as yoga that are easy to integrate with my hectic schedule. With Tata Sky Fitness available on TV and mobile app and now in Telugu, subscribers of this service can easily maintain their fitness regime, which is delivered by experts in the industry anytime, anywhere at the comfort of your homes.”
Tata Sky Fitness now available in Telugu, Hindi and English allows subscribers to get fit with celebrity fitness experts including Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Grand Master Shifuji at their own leisure. The service offers a daily slot dedicated for women’s fitness, fitness for senior citizens, nutrition advice and celeb fitness secrets along with interactive sessions.