• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 24, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Cable & DTH

Tata Sky strengthened its regional slate with the launch of Tata Sky Malayalam Cinema by partnering with Asianet

by Editorial
December 15, 2020
in Cable & DTH, Featured
2 min read
Tata Sky strengthened its regional slate with the launch of Tata Sky Malayalam Cinema by partnering with Asianet
Share Share ShareShare

Kochi: Tata Sky, India’s leading content distribution and Pay TV platform has further strengthened its regional slate with the launch of Tata Sky Malayalam Cinema. For this launch, Tata Sky has joined forces with Asianet, the leading Malayalam GEC in Kerala. Tata Sky now completes its regional cinema offerings in all four major South Indian languages with Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Kannada Cinema, and now Tata Sky Malayalam Cinema.

Bringing the flavour and legacy of Malayalam cinema on a single curated platform, Tata Sky Malayalam Cinema offers an uninterrupted movie-viewing experience to movie enthusiasts, capturing the spectrum of genres- action, romance, drama, and comedy on television. The service will showcase the biggest blockbusters of Mollywood with exclusive movie premieres before television. The library boasts of blockbusters like Maniyarayile Ashokan, Kilometers&Kilometers, Ambili, Drishyam, Keralavarma Pazhassiraja, Premam and Kali among others,featuring the biggest stars such as Mammootty, Mohanlal, Dulquer Salmaan, Soubin Shahir, Sai Pallavi, etc.Tata Sky Malayalam Cinema is now available to all subscribers on #1805 (SD) at a minimal cost of Rs. 1.5 per day.

Pallavi Puri
Pallavi Puri

Commenting on the launch, Pallavi Puri, Chief Commercial and Content Officer said, “Movies contribute more than 20% to the overall TV viewership in Kerala and that itself indicates the tremendous affinity Malayalam speaking audiences have for their cinema. With regional content becoming the key driver of viewership, the launch of Malayalam Cinema is an extension of this trend. Our new service will deliver an uninterrupted flow of the best movies to ensure an enjoyable TV viewing experience for the subscribers. We are delighted to collaborate with Asianet to make this service come alive for our subscribers.”

Kevin Vaz
Kevin Vaz

“Over the years, Asianet has forged a special place in the hearts of Malayalam-speaking audiences. We always strive to identify new ways to take our rich and engaging content offering to newer viewers and are delighted to work with Tata Sky to launch this new service.” said Kevin Vaz, CEO – Infotainment, Kids & Regional Entertainment Channels, Star & Disney India.

To further spread the word on the launch of this platform service, Tata Sky collaborated with South India’s popular rock fusion band, Masala Coffee. Known for their folk fusion mixes and compositions for films like Uriyadi and Dulquer Salmaan-starrer Kannum Kannum Kollaiyadithaal, Masala Coffee’s original composition for Tata Sky Malayalam Cinema is a Nadan Pattu folk style peppy and upbeat number that is bright and cheery and brings out the perfect essence of the offering.

Commenting on their association with Tata Sky, the band said “We are thrilled to have teamed up with Tata Sky for the launch of their new service Malayalam Cinema. We had a great time creating the track which is a unique type of a local folklore known as Nadan Pattu which celebrates the spirit of Kerala. The service offers some exciting set of titles and we are eagerly looking forward to it.”

Tata Sky Malayalam Cinema strengthens the bouquet of regional cinema services for Tata Sky that offer uninterrupted and high-quality entertainment, thereby catering to the growing demand for regional movie content. As a part of this endeavour, the regional bouquet already includes 8 services – Tata Sky Kannada Cinema, Tata Sky Gujarati Cinema, Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bhojpuri Sanima, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.

Tags: AsianetKevin Vaz Star IndiaPallavi Puri Tata SkyTata Sky Malayalam Cinema

Related Posts

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021
Featured

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021

by Editorial
January 23, 2021
0

Mumbai: Mzaalo, a blockchain-based video and entertainment ecosystem, announced today partnered with the Pune Devils cricket team and will lead...

Read more
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers
Exclusive

Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

by Aboli Kadam
January 23, 2021
0

TAM shared its report on Mirroring 2020 for Print Advertising. The report talked about Advertising Overview in Print, Ad Innovations...

Read more
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021

Subscribe to Newsletters

Trending

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

Varun Narang quits Disney+ Hotstar and joins Fox Corp as Chief Product Officer

Varun Narang quits Disney+ Hotstar and joins Fox Corp as Chief Product Officer

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
CRED Data reveals that post-covid-19, India's top spenders are getting smart about credit usage

CRED Data reveals that post-covid-19, India’s top spenders are getting smart about credit usage

January 23, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.