TBWA has announced the opening of TBWA\WorldHealth in Asia, with Singapore being the launch market for the region. This move expands TBWA’s scope of expertise, and allows the agency to innovate healthcare communications using its proprietary Disruption® methodology, with the aim of creating healthcare advertising that is more creative, personal and human.
As modern technologies increasingly transform healthcare with better access and information for consumers, there has been a significant growth of interest in personal health and wellness in Asia – from devices for monitoring fitness and diet, to personalised medication and supplements schedules.
As healthcare and wellness converge, TBWA\WorldHealth will embrace new innovations within the sector and leverage these leading-edge advances to help clients drive growth.
“Healthcare and wellness advertising is increasingly about reaching and engaging consumers directly, whilst also communicating to professionals, patients, payers, and other health stakeholders in a coordinated way,” said Ian Pearman, president of TBWA\Asia. “With TBWA’s disruptive approach and understanding of culture, we have a lot to offer in servingthis dynamic market, and helping drive 21st century healthcare with a new level of creativity.”
Last week at the Cannes Lions festival TBWA\India were awarded the prestigious United Nations Cannes Health Lion Grand Prix for Good for their campaign titled ‘Blink to Speak’ created for Neurogen and AshaEk Hope Foundation.
Dan Paris, regional business development director of TBWA\Asia, will lead the development of the new offering as TBWA\WorldHealth looks to expand in the region.
Projects are already underway; last month the agency won an Asia Pacific disease awareness project for Amgen, one of the world’s leading biotechnology companies who delivers innovative therapies to patients suffering from serious diseases.
The campaign will help improve awareness of the seriousness of fragility fracture and call for the need to address its underlying cause of osteoporosis.
