Mumbai: TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at its Gurgaon office. In his new role, Rohit will reinforce the agency’s Disruption philosophy and drive creative excellence that delivers meaningful impact for clients.
With nearly two decades of experience in advertising, Rohit brings a strong track record of building high-performing creative teams. Prior to joining TBWA\India, he spent over five years at Dentsu Creative Isobar, rising to Group Executive Creative Director, where he led integrated and digital-first campaigns for some of India’s top brands.
Rohit began his career with an internship at Rediffusion DY&R, followed by stints at Publicis, McCann, DDB Mudra, and Bates. His portfolio includes work for brands such as Airtel, Nestle, Colgate-Palmolive, Dabur, Diageo, and Kia Motors. Notable campaigns include Colgate’s “Kya Aapke Toothpaste Mein Namak Hai?”.
“I’m genuinely excited to have Rohit on board and taking charge of the Gurgaon creative product. Rohit is an extremely accomplished creative individual with a great pedigree of ideas and executions across media and categories. Disruption is at the core of the TBWA brand and Rohit is just the right kind of Pirate to lead and inspire the office forward. I look forward to working with Rohit and building an amazing body of work for our clients and brands in Gurgaon,” said Russell Barrett, Chief Creative Experience Officer, TBWA\India.
On his appointment, Rohit expressed his enthusiasm, “In order to create in any field, you need to disrupt. The very fact that for TBWA, Disruption is its raison d’etre, is provocation enough for any creative. Add to that, the experiences of people like Russell and Govind! Just to have them as sounding boards for any idea means you’re in good hands. The clients are hungry, the colleagues are restless, and the vibe is warm. I aim to be the ‘agent provocateur’ with digital first thinking and agile execution.”
Rohit’s work has been recognized across multiple international and national advertising awards, including shortlists at Cannes Lions and metals at Spikes, Kyoorius, ABBYs, EFFIES, New York Festival, Adfest, and Clio Awards.
Outside of work, Rohit enjoys collecting stories through photography, trivia, and conversations with strangers, drawing inspiration from everyday life.
