TCL, a global leader in TVs and Home Appliances, recently named Indian cricket captain Rohit Sharma as their national brand ambassador through RISE Worldwide. Utilizing Sharma’s sports influence and market reputation, TCL seeks to boost its brand presence, particularly for TVs and washing machines in India.
Sharma’s cricket excellence aligns seamlessly with TCL’s ‘GO BIG’ strategy, focusing on large TVs. India’s growing GDP raises customer expectations. TCL prioritizes exceptional customer experiences with affordable, large-screen TVs. Sharma’s dedication to each game mirrors TCL’s commitment to innovation in their one-year partnership.
Delighted with the announcement, Philip Xia, General Manager, TCL India, said, “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch.With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.”
The partnership between TCL and Rohit Sharma, known as ‘Hitman’, will showcase high-impact marketing campaigns to connect with the Indian audience. This collaboration aims to reinforce TCL’s presence in the consumer electronics market through a powerful and tech-savvy image.
Talking about his partnership with TCL India, Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.”
Rohit Sharma, the Indian Cricket captain, admired for leadership, promotes TCL products, driving brand innovation in TVs and Washing Machines yearly, which is expected to significantly boost the target market’s interest and buying intent.
