Thursday, March 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding

by MN4U Bureau
March 26, 2026
in Media
Reading Time: 2 mins read
A A
TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding
Share Share ShareShare

New Delhi: In a development that could shape the regulatory contours of India’s evolving media ecosystem, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has issued a notice to Prasar Bharati following a petition by the All India Digital Cable Federation (AIDCF). The case centres on the public broadcaster’s plan to onboard linear television channels onto its OTT platform, WAVES.

At the heart of the dispute lies a larger industry concern—how to regulate the fast-blurring lines between traditional broadcasting and digital streaming. As convergence accelerates, the matter is being closely tracked by broadcasters, distribution platforms, and digital players alike, given its potential implications for regulatory parity.

AIDCF has challenged Prasar Bharati’s Notice Inviting Applications (NIA), which seeks to bring satellite TV channels onto the WAVES platform. The federation argues that this move sidesteps the existing broadcasting and distribution framework, particularly provisions under the Uplinking and Downlinking Guidelines, 2022.

Specifically, the petition points to Clause 11(3)(f), which mandates that broadcasters can provide signal reception decoders only to authorised distribution platform operators such as multi-system operators (MSOs), DTH providers, HITS operators, and IPTV platforms. According to AIDCF, OTT platforms do not fall within these recognised categories, making such an arrangement legally untenable.

The federation has further warned that participation in WAVES could expose broadcasters to regulatory risks, including potential violations of their downlinking permissions. It maintains that providing signal decoders to an OTT platform may be interpreted as a breach of licensing conditions.

Beyond legal interpretation, AIDCF has flagged concerns around regulatory imbalance. While traditional distribution platforms operate within a tightly governed licensing regime, OTT platforms remain largely outside comparable oversight. This, the body argues, creates an uneven playing field and allows digital platforms to expand into areas historically subject to stricter controls.

Prasar Bharati, on its part, has positioned WAVES as a forward-looking digital initiative aimed at expanding the reach and accessibility of television content. The broadcaster had earlier issued the NIA and later extended the application deadline, signalling continued momentum behind the platform’s rollout.

However, AIDCF contends that the initiative blurs the distinction between regulated broadcast distribution and largely unregulated digital streaming. It has urged TDSAT to quash the NIA and restrain Prasar Bharati from proceeding with the onboarding process.

TDSAT has now directed Prasar Bharati to file its response ahead of the next hearing, scheduled for April 29. Advocate Vibhas Srivastava is representing AIDCF in the matter.

The outcome of the case is expected to go beyond the immediate dispute, potentially influencing how hybrid content distribution models are treated under Indian law. As the industry navigates the intersection of linear television and OTT platforms, the ruling could set an important precedent for future regulatory alignment.

Tags: All India Digital Cable Federation (AIDCF)Prasar BharatiTelecom Disputes Settlement and Appellate Tribunal (TDSAT)

RECENT POSTS

ZEEL resets ad revenue structure under Sandeep Mehrotra
Media

ZEEL resets ad revenue structure under Sandeep Mehrotra

March 25, 2026
0

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has implemented a sweeping revamp of its revenue and sales organisation following the exit...

Read moreDetails
Pritish Nandy Communications marks 32 years with brand film showcasing evolution across India’s entertainment landscape
Media

Pritish Nandy Communications marks 32 years with brand film showcasing evolution across India’s entertainment landscape

March 25, 2026
0

Mumbai: Pritish Nandy Communications (PNC) has unveiled a new brand film to commemorate over three decades of storytelling, highlighting its...

Read moreDetails
India’s microdrama market set to grow 50% annually, driven by Tier-II/III adoption, AI production and UPI AutoPay payments: FICCI EY Report
Media

India’s microdrama market set to grow 50% annually, driven by Tier-II/III adoption, AI production and UPI AutoPay payments: FICCI EY Report

March 25, 2026
0

MUMBAI: The FICCI EY report noted that India’s micro-drama market was valued at INR6.5 billion in 2025. It is expected...

Read moreDetails
RCB Poised to Top IPL Franchise Valuations at $140 Million After Historic Title Win: Qoruz
Media

Aditya Birla Group–led consortium acquires RCB for $1.8 billion

March 25, 2026
0

Mumbai: A consortium led by the Aditya Birla Group, along with The Times of India Group, Bolt Ventures (David Blitzer)...

Read moreDetails
Jiostar flags alleged breach of Delhi HC order in Legends League Case; Sony halts telecast
Media

Jiostar flags alleged breach of Delhi HC order in Legends League Case; Sony halts telecast

March 24, 2026
0

Mumbai: Jiostar India Pvt. Ltd. has flagged an alleged breach of a Delhi High Court order in relation to the...

Read moreDetails
TV and digital deliver distinct audiences with less than 10% cross-platform duplication: JioStar
Media

TV and digital deliver distinct audiences with less than 10% cross-platform duplication: JioStar

March 24, 2026
0

Mumbai: JioStar has released new insights from BARC | Nielsen One Ads, a cross-screen measurement solution deployed during the ICC...

Read moreDetails

LATEST NEWS

StoReel raises $34M to accelerate AI-led short-form storytelling platform

StoReel raises $34M to accelerate AI-led short-form storytelling platform

March 26, 2026
Network18 appoints Raj Jain as Independent Director

Network18 appoints Raj Jain as Independent Director

March 25, 2026

ANALYSIS

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

PEOPLE

Network18 appoints Raj Jain as Independent Director
People

Network18 appoints Raj Jain as Independent Director

March 25, 2026
0

Mumbai: Network18 on Wednesday said it has appointed media industry veteran Raj Jain as an Independent Director to its board...

MARKETING

PepsiCo launches ‘Pepsi Football Nation’ to deepen global fan engagement beyond the pitch
Marketing

PepsiCo launches ‘Pepsi Football Nation’ to deepen global fan engagement beyond the pitch

March 25, 2026
0

Mumbai: Pepsi Global, part of PepsiCo Inc., has unveiled Pepsi Football Nation, a new global platform aimed at celebrating football...

Subscribe to Newsletters

ADVERTISING

SW Network wins Social Media Mandate for Lava Mobiles
Advertising

SW Network wins Social Media Mandate for Lava Mobiles

March 24, 2026
0

Mumbai: SW Network has been appointed as the creative and social media agency by Lava International Limited, one of India’s...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

How new-age agencies are engineering luxury for brands, not only inheriting it
Authors Corner

How new-age agencies are engineering luxury for brands, not only inheriting it

March 25, 2026
0

There was a time when luxury didn’t need explaining. It arrived with history, European ateliers, generational craftsmanship, heritage buildings, and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding

TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding

March 26, 2026
StoReel raises $34M to accelerate AI-led short-form storytelling platform

StoReel raises $34M to accelerate AI-led short-form storytelling platform

March 26, 2026
Network18 appoints Raj Jain as Independent Director

Network18 appoints Raj Jain as Independent Director

March 25, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.