Thursday, May 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding

by MN4U Bureau
March 26, 2026
in Media
Reading Time: 2 mins read
A A
TDSAT steps into Prasar Bharati–AIDCF dispute over WAVES OTT onboarding
Share Share ShareShare

New Delhi: In a development that could shape the regulatory contours of India’s evolving media ecosystem, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has issued a notice to Prasar Bharati following a petition by the All India Digital Cable Federation (AIDCF). The case centres on the public broadcaster’s plan to onboard linear television channels onto its OTT platform, WAVES.

At the heart of the dispute lies a larger industry concern—how to regulate the fast-blurring lines between traditional broadcasting and digital streaming. As convergence accelerates, the matter is being closely tracked by broadcasters, distribution platforms, and digital players alike, given its potential implications for regulatory parity.

AIDCF has challenged Prasar Bharati’s Notice Inviting Applications (NIA), which seeks to bring satellite TV channels onto the WAVES platform. The federation argues that this move sidesteps the existing broadcasting and distribution framework, particularly provisions under the Uplinking and Downlinking Guidelines, 2022.

Specifically, the petition points to Clause 11(3)(f), which mandates that broadcasters can provide signal reception decoders only to authorised distribution platform operators such as multi-system operators (MSOs), DTH providers, HITS operators, and IPTV platforms. According to AIDCF, OTT platforms do not fall within these recognised categories, making such an arrangement legally untenable.

The federation has further warned that participation in WAVES could expose broadcasters to regulatory risks, including potential violations of their downlinking permissions. It maintains that providing signal decoders to an OTT platform may be interpreted as a breach of licensing conditions.

Beyond legal interpretation, AIDCF has flagged concerns around regulatory imbalance. While traditional distribution platforms operate within a tightly governed licensing regime, OTT platforms remain largely outside comparable oversight. This, the body argues, creates an uneven playing field and allows digital platforms to expand into areas historically subject to stricter controls.

Prasar Bharati, on its part, has positioned WAVES as a forward-looking digital initiative aimed at expanding the reach and accessibility of television content. The broadcaster had earlier issued the NIA and later extended the application deadline, signalling continued momentum behind the platform’s rollout.

However, AIDCF contends that the initiative blurs the distinction between regulated broadcast distribution and largely unregulated digital streaming. It has urged TDSAT to quash the NIA and restrain Prasar Bharati from proceeding with the onboarding process.

TDSAT has now directed Prasar Bharati to file its response ahead of the next hearing, scheduled for April 29. Advocate Vibhas Srivastava is representing AIDCF in the matter.

The outcome of the case is expected to go beyond the immediate dispute, potentially influencing how hybrid content distribution models are treated under Indian law. As the industry navigates the intersection of linear television and OTT platforms, the ruling could set an important precedent for future regulatory alignment.

Tags: All India Digital Cable Federation (AIDCF)Prasar BharatiTelecom Disputes Settlement and Appellate Tribunal (TDSAT)

RECENT POSTS

IPL 2026 Brand Score: Google Closes in on TATA as Mid-Season Dynamics Redefine Advertising Leadership
Media

IPL may shift out of summer window as BCCI explores new scheduling options

May 28, 2026
0

Mumbai: The Board of Control for Cricket in India (BCCI) is evaluating the possibility of moving the Indian Premier League...

Read moreDetails
Delhi Press appoints Shailesh Srivastava as Chief Operating Officer
Media

Delhi Press appoints Shailesh Srivastava as Chief Operating Officer

May 27, 2026
0

Mumbai: Delhi Press has announced a strategic reorganisation and appointed Shailesh Srivastava as Chief Operating Officer, as the publishing house...

Read moreDetails
Sony Pictures Networks India Restores SPNI Corporate Identity, Phases Out Culver Max Branding
Media

Sony Pictures Networks India Restores SPNI Corporate Identity, Phases Out Culver Max Branding

May 26, 2026
0

Mumbai: Sony Pictures Networks India has reverted to the Sony Pictures Networks India Private Limited corporate identity, replacing the Culver...

Read moreDetails
Z appoints Shipra Wahi as Chief Sales Officer for Zee 5; strengthens digital ad revenue team
Media

Z appoints Shipra Wahi as Chief Sales Officer for Zee 5; strengthens digital ad revenue team

May 26, 2026
0

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has strengthened its digital advertisement revenue leadership team with the appointment of Shipra Wahi...

Read moreDetails
Times Now Navbharat Digital launches campaign “Ab Bas…” aims to address dowry harassment
Media

Times Now Navbharat Digital launches campaign “Ab Bas…” aims to address dowry harassment

May 25, 2026
0

Delhi: For decades, dowry has often been talked about as a problem confined to economically weaker or socially conservative sections...

Read moreDetails
Grihalakshmi
Media

Mathrubhumi Grihalakshmi Katha Puraskaram honours emerging women writers

May 25, 2026
0

Kochi: Mathrubhumi’s fortnightly magazine Mathrubhumi Grihalakshmi presented the Grihalakshmi Katha Puraskaram awards, recognising literary excellence among women writers across Kerala...

Read moreDetails

LATEST NEWS

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

May 28, 2026
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026

ANALYSIS

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Analysis

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT

May 28, 2026
0

Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...

PEOPLE

TVH appoints Giuliano Parodi as CEO
People

TVH appoints Giuliano Parodi as CEO

May 28, 2026
0

Mumbai: TVH, the Belgium-based global leader in parts for off-road industrial vehicles, has appointed Giuliano Parodi as its new Chief...

MARKETING

Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands

May 27, 2026
0

Mumbai: Unilever has announced its largest-ever sports partnership activation as the Official Personal Care Sponsor of the FIFA World Cup...

Subscribe to Newsletters

ADVERTISING

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth
Advertising

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth

May 27, 2026
0

Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company, has announced its AI-native transformation strategy as it celebrates...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

Brand content is getting better written — and less effective
Authors Corner

Brand content is getting better written — and less effective

May 28, 2026
0

There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

David Beckham

David Beckham fronts Lenovo’s new global campaign showcasing AI innovation

May 28, 2026
Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

May 28, 2026
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.