New Delhi: TECNO, the smartphone brand from TRANSSION India, today announced the renewal of its brand association with Ayushmann Khurrana.
The recommencement of the partnership with the star is based on mutual trust and admiration and is expected to reiterate the brand’s motto ‘Stop at Nothing’. With this continuation, TECNO Mobile aims to strengthen the earned trust among consumers and keep up with its robust growth trajectory.
Commenting on the continued brand relationship, Ayushmann Khurrana said, “Whether it’s my performance in front of the camera or TECNO’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing’. Individually, the brand and I have grown in our respective fields within the last year and I wish to bring forth the same growth via my partnership with Tecno Mobile. With this continued association, we look forward to an even more exciting journey going forward.”
Speaking about the revived union, Arijeet Talapatra, CEO of TECNO Mobile – India said, “Currently, TECNO Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our ‘India first’ and ‘segment-first’ approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZs and Millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.”
