Kolkata: TECNO, a global mobile brand known for its innovative products and cutting-edge technology, has announced the onboarding of renowned Indian filmmaker, writer, and actor Shiboprosad Mukherjee as its new brand ambassador.
Celebrated for his socially relevant storytelling that deeply resonates with audiences, particularly in West Bengal, Mukherjee’s association with TECNO reflects the brand’s commitment to bridging cultural heritage with technological innovation. This partnership aims to inspire individuals to “Stop At Nothing” in their pursuit of excellence while promoting digital empowerment.
With smartphone penetration in rural West Bengal rising significantly from 27.7% in 2018 to 65.7% in 2022, TECNO seeks to further accelerate this transformation by providing advanced technological solutions that enable people to explore creative avenues and unlock their full potential in an increasingly connected world.
Welcoming Mukherjee to the TECNO family, Arijeet Talapatra, CEO, TECNO, said, “We are thrilled to have Shiboprosad Mukherjee as our brand ambassador. As a visionary filmmaker and a multi-faceted artist, his creativity and influence align perfectly with our mission to push the boundaries of technology and design. This collaboration symbolizes our ongoing commitment to providing AI-powered, transformative experiences that empower individuals.”
Expressing his excitement about the association, Shiboprosad Mukherjee added, “I am truly excited to be associated with TECNO Mobile as the face of the brand. Arijeet Talapatra is a very dear friend, and an association with his brand feels personal and special. TECNO has been redefining the smartphone experience with its innovation and reliability and has also been a proud partner of my films, making this collaboration even more meaningful. I look forward to this journey together, as we share a common vision of inspiring and empowering people. Being part of TECNO’s story, both on and off-screen, is an honor, and I am eager to contribute to the brand’s growing legacy of trust, creativity, and technological excellence.”
