Smartphone brand Tecno has onboarded actor Deepika Padukone as its brand ambassador. The move marks the next step in Tecno’s brand proposition to increase visibility and credibility.
As brand ambassador, Padukone will represent Tecno across the board and strengthen the brand’s vision of making innovative and stylish tech accessible to everyone. The association will extend across all brand and product launches throughout the year.
Actor Deepika Padukone, said, “I’m excited to join Tecno, a brand synonymous with innovation and stylish smartphones. Tecno’s lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.”
Arijeet Talapatra, CEO, Tecno Mobile, said, “We are thrilled to announce Deepika Padukone as Tecno’s brand ambassador. Deepika’s charisma, coupled with Tecno’s innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, Tecno aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and ‘Stop at Nothing’ brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of Tecno – where technology meets style to redefine the smartphone experience.”
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