Mumbai: Teen Bandar, a full-service integrated marketing agency known for its blend of strategic insight, creative excellence, and data-driven execution, has secured major global recognition at the 2025 Shorty Impact Awards. The agency’s impactful work on the Bharat Jodo Nyay Yatra earned nominations across six prominent categories: Brand Voice, Government & Politics, Social Movement Campaign, Social Justice, Audio & Music, and Special Project. Teen Bandar emerged as the winner in the Brand Voice category and also received the Audience Honour in Government & Politics—a significant milestone that positions it as the sole Indian agency to be awarded this year.
Hosted at The Belasco Theater in Los Angeles on November 18, 2025, the Shorty Impact Awards celebrate the world’s most influential purpose-driven digital work. Each entry undergoes rigorous evaluation by The Real Time Academy, a global jury of industry leaders, assessing clarity of idea, execution, craft, innovation, consistency, and social impact across both digital and on-ground touchpoints. Shortlisted entries pass through multiple stages before final scoring.
The Bharat Jodo Nyay Yatra was envisioned as a nationwide movement built on unity and connection—an extension of the 2022–23 Bharat Jodo Yatra that spanned Kanyakumari to Kashmir. The 2024 edition travelled from Manipur to Mumbai, covering 6,700 km in 67 days, amplifying issues of economic and social justice and fostering meaningful conversations with citizens across states. Teen Bandar played a pivotal role in shaping the Yatra’s communication identity, executing a real-time storytelling approach through unified brand voice, impactful content, and consistent daily updates that brought the journey to millions across the country.
Reflecting on the achievement, Co-Founders Savio Joseph & Prashant Chari shared, “Teen Bandar has been around for more than ten years, and this win means a lot to both of us and the dedicated team that executed this monumental task. The Bharat Jodo Yatra and Bharat Jodo Nyay Yatra were a formidable challenge, crisscrossing the length and breadth of India. This campaign truly reminded us why engaging and inspiring audiences through storytelling sits at the center of everything we do. We believe this approach is what helps elevate the brands and campaigns we have the privilege to work on. Seeing this effort recognized globally, and being the only Indian agency to receive that honour, makes the moment even more special.”
This recognition underscores Teen Bandar’s ability to bring clarity, creativity, and humanity to large-scale, complex initiatives. The win strengthens the agency’s reputation in purpose-driven brand building and opens new opportunities for partnerships with brands seeking meaningful, story-led impact.
