Mumbai: On Television, advertising for IPL 17 observed a growth of 19% in ad volumes/per channel compared to IPL 16. The ninth update of the Tam Sports-IPL 17 Advertising report has been published. This IPL report is based on the first 71 matches of IPL 17 and for all the channels on which matches are telecasted.
Count of Categories & Advertisers in IPL 17 and IPL 16 (71 Matches): > Compared to IPL 16, the count of categories and advertisers in IPL 17 were increased by 40% and 28% respectively.
Top Categories and Advertisers of IPL 17 and IPL 16 (71 Matches)
> In IPL 17, the top 5 categories collectively added 44% share of ad volumes, in which Pan Masala dominated the list.
> Ecom-Gaming and Pan Masala were the only common categories between IPL 17 & IPL 16.
> Parle Products was the top advertiser in IPL 17 with 11% share of ad volumes. Also, Sporta Technologies, K P Pan Foods and Vishnu Packaging were the common advertisers between IPL 17 and IPL 16.
> The top five advertisers of IPL 17 together added 34% share of ad volumes.
> Parle Products was the leading advertiser in 48 matches of IPL 17.
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (71 Matches)
> Compared to IPL 16, there were 34 new categories and 117 new brands present in IPL 17.
> Among the top 5 New Categories, 2 of them were from F&B Sector and 2 belonged to BFSI Sector.
> Parle Food Products dominated the Top 5 New Brands list, followed by Fogg in 71 matches of IPL 17.
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (71 Matches)
> During IPL 17, Dabur Real Range was the top brand on Hindi+English Language Channels. Additionally, Mobil Super/Mobil Super Moto dominated the top brands list on Regional Language Channels.
> Among the 110 brands that advertised on both Hindi+English and Regional Language channels, Parle Food Products secured the first position.
