Mumbai: Terribly Tiny Tales (TTT), India’s most beloved storytelling platform under Collective Artists Network, has joined hands with acclaimed actress and national sweetheart Rashmika Mandanna to launch a heartwarming new intellectual property – ‘Rashmika & Ru’ (R&R). Designed to infuse digital spaces with joy, hope, and emotional resonance, the initiative introduces audiences to Ru, a sunshine-filled animated character inspired by Rashmika herself.
Rooted in the values of empathy, friendship, and self-kindness, the new IP kicks off with an endearing comic series that captures everyday moments of companionship, emotional vulnerability, and unspoken support. Through relatable storytelling and gentle reminders, R&R offers a welcome pause from digital fatigue and negativity, carving space for meaningful, feel-good engagement.
“As a person, I believe in joy and kindness as pillars, and Ru is an extension of me to the audience to spread that message—for us to be kinder to ourselves as well as others,” said Rashmika Mandanna. “I’ve always loved the content TTT puts out, and they felt like the most obvious and perfect collaborators to bring this to life. I’m so excited for what we’ve created together.”
Crafted in TTT’s signature emotionally resonant style, Rashmika & Ru reflects the platform’s commitment to shaping culture through authentic storytelling. The project is expected to strike a chord with audiences of all ages, particularly those navigating modern life’s complexities with a need for gentle, affirming narratives.
“We’ve always believed in the power of emotionally honest storytelling to shape culture and conversations,” said Anuj Gosalia, Founder of Terribly Tiny Tales. “With Rashmika, we’ve created a character that’s more than just joyful—Ru stands for realness, warmth, and the kind of comfort we all need in today’s fast-scrolling world. R&R is our collective reminder that gentle is powerful.”
Starting today, fans can follow Ru’s journey across TTT’s social platforms, where the character will appear in regular comic strips and animations that aim to spark smiles, soothe hearts, and inspire small acts of kindness.
