According to TAM Sports Report, on comparison of League matches for IPL 15 and IPL 14, the average ad volume per channel per match showed an increase of 8% during IPL 15 over IPL 14.
The 1st play-off of IPL 15 had 11% more advertising volumes compared to 1st play-off of IPL 14.
Count of Categories, Advertisers and Brands were almost similar in the 1st play-off of IPL 14 and IPL 15.
Among the categories, Ecom-Gaming topped the list in IPL 15, while it ranked 2nd during IPL 14. Till 1st Play-off, the Top 5 categories list had 4 categories from ‘E-commerce’ sector with 32% share of ad Volumes in IPL 15. The Top 5 categories together had nearly 40% share of ad Volumes in IPL 15 compared to 36% share of ad volumes in IPL 14.
Among Top 5 advertisers, Sporta Technologies, Think & Learn and K P Pan Foods were the 3 common advertisers during IPL 15 and IPL 14.
Top 5 Advertisers contributed to 24% share of ad volumes during 71 matches of IPL 15.