Mumbai: The Advertising Club over the years has been driving the advertising and media industry’s growth agenda through various initiatives that celebrate the success stories, facilitate ideas exchange and inspire innovation in the category. The club has been instrumental in giving some of the most pre-eminent experiences to the Industry like ABBYs at Goafest, EFFIEs, EMVIEs, MARQUEES, D-Code: Digital Review amongst others. Under the prevailing and hitherto unprecedented challenging circumstances life, the Club has again decided to rise to the occasion and develop an exciting and clutter bursting engagement platform for all in the industry at large with an immersive and engaging digital debate series VICE & VERSA – A tri-part novel series of exciting Debates on subjects where the jury is still divided on the answer. Moderated by industry thought leader Agnello Dias, Creative Chairman – Dentsu Aegis Network & Founder, Taproot Dentsu, the debate will see media industry veterans Santosh Desai, CEO, Future Brands and Josy Paul, chairman and chief creative officer, BBDO India. The first debate under the said series is set to be held on Saturday, 20th June, 2020 at 6.15 pm. The Live streaming will be done on Zoom, Youtube and Facebook.
The series of three online debates on some burning issues and marketing conundrum of “NOW” named “Vice & Versa: The Power Of Open Debate” will first debate: “Brand Purpose – Responsible Or Opportunistic”. The left of the centre advocates postulate that it’s about time brands pay their dues to the society that has been a succour to them. The brands ought to stand for something that the society would value and can engender positivity in the consumer’s altered circumstances of life and not just increase the sales turnover of the organisation. The advocates of the right of the centre spectrum aver that brand purpose must form a part of its superordinate goal. They pick an emotively engaging cause, create a product variant or hashtag and pick up their trophy. It’s creativity without real meaning– Communication that gets liked, and not deliver an outcome.
Heart strings or purse strings? Conscience pricking or sales tracking? Affinity or behaviour? Are you for or against? Audience have a choice: stand for something enduring or sit on the fence. Indifference would not be an option. At the end of it– there are no winners or Losers – Only Gainers!
Speaking about the debates ‘Partho Dasgupta, President, The Advertising Club said said “These are unprecedented times requiring all brands and organizations to adapt and reinvent their media and brand strategies. The digital debate series has been curated to provide insights and guidance on how to empower brands to thrive in the new normal. We are sure that Agnello along with Josy and Santosh will make this an interesting session full of breakthrough ideas and insights.
The Advertising Club, incorporated in the year 1954, is now a 66-year-old Association. Its endeavour is to “Help raise the professional standards of the Indian Advertising Industry”, and the Club attempts to do this through Awards, Seminars, Evening meetings that are addressed by the most reputed International and National speakers and thorough Up skilling workshops that enhance the quality of discourse amongst its stakeholders. Over the years, Ad Club has become a catalyst in developing the industry practices in which it operates. Over the years, the Club has become a dynamic platform for professionals from different fields to interact and gain from each other’s expertise. This is a Club that facilitates high octane and recency-based engagements that concern the Industry.
As India slowly and steadily goes back to business, brands and marketeers must find novel and groundbreaking ways to engage their consumers and deliver on their brand promise. Knowledge sessions like these curated by the Ad Club is sure to provide necessary insights and ideas required to allow brands to tide the current dynamic scenario and emerge victorious.
