Fasttrack – A Powerful Leadership Development Programme
The Asian Federation of Advertising Associations (AFAA) and the International Advertising Association (IAA) concluded its 7th edition of Fasttrack, a three-day leadership programme for top young professionals in Kuala Lumpur from 11th to 13th September 2019. The participants were from Malaysia, India, China, Taiwan , Nepal, Sri Lanka, Bangladesh and Indonesia.
Fasttrack has proven to be a powerful and successful leadership programme. To date, the programme has 199 alumni from over 10 countries.
Says Pradeep Guha of the Advertising Council of India (ACI), “I am delighted that Fasttrack has come so far. The feedback from all our nominees from India has been superb. I am also happy to note that they are advancing steadily in their professional lives and contributing gainfully to our industry.
The ACI, which has as its members the IAA (India Chapter), AAAI, Advertising Club and IBF has been sponsoring six delegates for an all-expenses-paid experience in the program for the last several years. We believe it is our investment in our industry and the returns are showing now. We conduct a national search for these six delegates and this year the entire search and short-listing was handled by media veteran Paritosh Joshi. We are happy to continue backing Fasttrack and wish it spreads from Malaysia, where it is being run now, to India as well”.
Adds Bharat Avalani, Chief Knowledge Officer of the AFAA and the pioneer of the program, “We are incredibly heartened by the breakthroughs. We continually receive positive feedback from the human resources department of the participants, and we are pleased to witness their ability to engage in higher-level conversations and take greater responsibility in their work. The advertising and marketing industry is challenged like never before; trust and credibility is diminishing, therefore this is a critical time for us to raise leaders with the right attitudes to seek solutions,”.
