MUMBAI: Bikaji Foods International has announced the launch of its first-ever consumer offer, ‘Bikaji Khao London Jao’ (BKLJ). This campaign offers consumers an opportunity to win prizes, with an assured gift on every purchase.
From cashbacks and discount vouchers to rewards such as Samsung TVs, TVS Jupiter scooters, and multiple grand prizes of an all-expenses-paid trip to London, this campaign looks to create an impact.
The Bikaji Khao London Jao campaign the company explains underscores it’s unwavering focus on its consumers, ensuring that every single buyer walks away with something valuable. It’s not just about driving sales but also about fostering deep brand loyalty and enhancing consumer engagement across India added the company.
Manoj Verma, COO Bikaji Foods International, remarked, “At Bikaji, we have always believed in delivering the best to our consumers. With ‘Bikaji Khao London Jao,’ we’re not only offering exceptional rewards but also creating a deeper bond with our customers. This is a huge consumer investment designed to reward loyalists, attract new users to the brand, and generate trials. This campaign reflects our dedication to elevating the consumer experience and ensuring their delight with our products.”
Neha Rao, VP marketing Bikaji Foods International, elaborated, “The ‘Bikaji Khao London Jao’ campaign represents a significant milestone for us as it’s our first mega consumer offer. We’ve designed it as a 360-degree marketing initiative, ensuring a holistic engagement across multiple platforms—television, print, digital, and in-store activations. The goal is to reach consumers at every touchpoint, ensuring maximum visibility and engagement. The campaign’s unique proposition of ‘an assured gift in every pack’ sets it apart from typical promotions, making each consumer interaction rewarding. We want to make sure every consumer feels valued and connected to the Bikaji brand. This unique offer ensures that no one walks away empty-handed, creating a sense of excitement and confidence in every purchase.”
The campaign applies to select SKUs and large packs, enabling consumers to participate by purchasing specially marked products. Consumers can then redeem their assured prizes through a virtual spin wheel. Prizes range from cashback offers and vouchers to rewards like electronics, two-wheelers, and the chance to win a trip to London.
