Mumbai: The BlueBeans, a full-throttle digital marketing agency that help restaurants and other peripherals in the FnB sector with its strategic digital marketing services, has added another innovative FnB startup, Chef Pin by the FnB maestro Rocky Mohan, to its client portfolio. They will be handling strategic content and design across all social media channels with performance marketing for the brand.
The agency has catered to over 300 restaurants across India, including FnB giants like Dabur, Rolls King, Biryani Blues, Tossin Pizza, etc. Before the pandemic began, The BlueBeans had started offering its services to various sectors ranging from B2C, B2B, D2C including clients like Swarovski, HCL Samuday, Meta, HCL Digital Concerts, Pearson Group, Marriott Group, etc. The agency manages annual advertising spend of over 50Cr, making it one of the largest independent agencies in India with a specialized focus on helping organizations scale up. It is also one of the only 15 independent Meta’s Preferred Partner agencies.
Chef Pin, a leading platform for home chefs, offers healthy home-cooked meals to people who love home-cooked food. Home chefs associated with Chef Pin are professional cooks who love cooking healthy and toothsome meals. Customers can order meals a day in advance to have their delicious and healthy meal delivered to the doorstep. Chef Pin takes pride in offering the authentic home-style taste with notably dependable services for diners and chefs. With its current operations in Delhi NCR, Mumbai, and Bengaluru, Chef pin has more than 2200 satisfied customers with 500 home chefs. Started by FnB veterans, Chef Pin aims to expand in Kolkata and Chennai in the upcoming year, bringing the quality taste of home-cooked meals for yourself, a get-together, or a corporate event.
“The BlueBeans was brewed with the motto to help restaurants with online marketing, and we are proud to have experientially witnessed the extensions within the FnB sector. It has given us a knack in the sector, and we are excited to help Chef Pin reach its vision of serving healthy home-cooked meals across the country”, said Nikita Burman, Co-founder, The BlueBeans. “Today, marketing on digital is a basic for any business, and reaping its benefits lies in the expertise of implementing efficient strategies,” she added.
Commenting on the partnership, Rocky Mohan, Founder of Chef Pin said, “We take pride in being the largest platform connecting home chefs to deliver their quality home-cooked food to people. We are excited to start our journey with The Blue Beans and are confident to scale with their recorded history of boosting FnB startups digitally.” He further added, “Being in the FnB industry for the longest time, I believe that this platform serves the vision of having an exquisite meal on a budget for anyone. After on-boarding The BlueBeans with their team of marketing experts, we aim to gradually expand operations across the country.”