Infectious Advertising, an Indian agency, launched Epidemik Content led by Industry Producer Shabbir Motiwala.
Epidemik Content prioritizes delivering high-quality, cost-effective content with cutting-edge production. Embracing AI and innovative storytelling, we collaborate with emerging talent to redefine industry standards.
Shabbir Motiwala, Head of Epidemik Content, said, ‘My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.’
Nisha Singhania and Ramanuj Shastry, Co-Founders of Infectious Advertising, added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ – to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age.’
Shabbir transitioned from Independent Producer to Director at Infectious Advertising, with notable achievements including winning the Cannes Lions Grand Prix in 2022 for the Killer Pack campaign. His journey began as an Assistant Director at UTV in 1993 before progressing to roles at Ambience Advertising and BBH India, culminating in his current position as an Executive Producer.
