Mumbai: The Body Shop has turned to actress Diana Penty to infuse fresh energy to the British Rose Range The company said that its USP is nature-inspired floral fragrance, indulgent textures, and vegan-certified formulations. The aim is to provide a self-care experience.
A communication campaign has been launched.
The Body Shop India VP, Product, Marketing and Digital Harmeet Singh said, ‘At The Body Shop we emphasise our nature-inspired iconic products as a daily ritual of self – love that helps oneself to become their best versions. We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100% Vegan product formulations. The initiative aims to convey that love encompasses a many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.’
Penty said, “I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritises both environmental responsibility and personal well-being. This beautiful collection is softly scented and infused with rose petals, rose essence, rosehip oil, you can literally smell like a blooming bouquet of roses!”
