Zee Telugu has one vision and that is to captivate and delight audiences across the Telugu-speaking states. Staying true to the brand proposition of “Aarambham Okka Aduguthone”, which translates to “The beginning is with one step”, Zee Telugu has grown from humble origins to its current prominence as an entertainment powerhouse, due to its consumer-centric, culturally-rich and research-based content.
Our wins are credited to our Soul-to-Screen approach which dives into the hearts of its viewers, through Telugudanam/ the ‘ness’ of our culture. Positive relationships, inspiring characters, immersive stories tailored not only for women but also inclusive of men & multiple generations. With the efforts paying off, it gives me great joy that the channel today is reigning supreme in the Telugu entertainment market’s fiction genre with a staggering 163 million impressions, now holding the No. 1 position during prime time on all days.
Captivating content, strategic marketing initiatives, and, above all, audience love have collectively cemented our channel’s status as a LEADER in the Telugu TV industry.
One small step taken 18 years ago led to the most beautiful journey of entertaining and touching the lives of Telugu viewers. Zee Telugu today reigns strong with its compelling stories, relatable and aspirational characters who live its brand ethos, “Aarambham Oka Aduguthone” meaning “It all begins with one small step”. Seeped in consumer truth and crafted with utmost love and commitment to our viewers, Zee Telugu today, is undisputed leader in prime time and fiction programming.
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(This information is published from a press release.)
