The Content Lab announced a strategic restructuring to meet digital needs with distinct solutions under three silos: Stir (Digital & Creative Agency), Carbon (TV & online video production), and H2O (content for Reels, Shorts & YouTube). This transformation reflects our dedication to creative content solutions.
Through restructuring, the verticals Stir, Carbon, and H2O will unite under The Content Lab, enhancing efficiency by integrating services seamlessly. Our multidisciplinary teams’ expertise allows us to provide comprehensive solutions from concept to execution on digital platforms.
Vaibhav Mehta, Founder and CEO, said, “At The Content Lab, we recognize the evolving nature of the digital landscape and this restructuring will allow for a more efficient content first approach for brands” said. “This restructuring initiative will create greater focus for each vertical, stronger collaboration between teams and sharper results for brands”.
The newly restructured entity will enable clients to access a wide array of services seamlessly, including creative strategy, scalable content creation, digital marketing, campaign conceptualisation, branding, ad-film production and more.
“With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact,” added Supriya Sehgal, Co-founder and COO.
The restructuring promotes creativity through cross-functional collaboration.
