Mumbai: The Derma Co., the active ingredient-led skincare brand from Honasa Consumer Limited, has onboarded tennis icon Sania Mirza as the Brand Ambassador for its Suncare category. Marking the beginning of this association, the company has launched a new high-energy campaign film for its flagship product, the 1% Hyaluronic Sunscreen Aqua Gel, built around the theme of attack and defense.
Drawing from Mirza’s years of competing under intense sun exposure on international tennis courts, the partnership aims to add authenticity and credibility to the brand’s suncare proposition. The move signals The Derma Co.’s continued push to position science-backed sun protection as a daily skincare essential.
The campaign film creatively parallels professional tennis strategy with skincare discipline. Set on a tennis court, Mirza explains that winning a match requires both attack and defense — a philosophy she extends to sun protection. The narrative positions the 1% Hyaluronic Sunscreen Aqua Gel as a dual-action solution delivering “1 sunscreen, 2 superpowers.”
Formulated with six UV filters for strong defense against sun damage and 1% Hyaluronic Acid to combat dryness, the sunscreen combines high-performance protection with sustained hydration. The brand underscores that effective sun care, much like sport, demands both preparation and resilience.
Speaking about the association, Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the Brand Ambassador for its Suncare category feels like a natural extension of that belief. I love how the film captures the mindset I bring to my game, you prepare, you protect, and you stay consistent. That’s exactly what good skincare is about too.”
Divya Gupta, VP – Marketing, The Derma Co., added, “We are delighted to welcome Sania Mirza as the Brand Ambassador for our Suncare category. Her journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. At The Derma Co., we believe sun protection should be both high-performance and science-backed. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use and reinforce that effective sun care is not optional, but essential.”
The campaign is now live across digital and social media platforms, marking a strategic push for The Derma Co.’s Suncare portfolio, with Mirza leading the brand’s next phase of growth in the category.
