Bright Brain Marketing Technologies has bagged the digital launch & awareness campaign for The Economic Times’ new podcast platform ET Play. The advertising firm will also be looking over the launch of new podcasts series/episodes by ET Play.
Under the partnership, Bright Brain has built a digital media strategy for the awareness campaign through online advertising, SEO optimization, data analysis & creative adverts.
ET Play has more than 290+ podcasts on their show called ‘The Morning Brief’. The podcast focuses on various topics ranging from business to market to stocks to different industries & more. Listeners get to hear ET’s top journalists dissect & get deep into the hottest topics of the week.The show is now streaming on etplay.com and other podcast platforms.
Suhail Bajaj, CEO of Bright Brain, commented – ‘To work with the team of The Economic Times is a privilege in its own right. Everyone here at Bright Brain loves plunging into ET’s articles, news & opinions, and are also great fans of ‘The Morning Brief’. Thus it was essential that we did a wonderful job so that the world could experience & love the new podcast platform as we have. Working with the team over at The Economic Times has also been a wonderful experience & we look forward to doing more great work with them!’
