Mumbai: The EPIC Company has announced the launch of EPIC Studio, a next-generation creative studio that brings together the strengths, talent networks and production capabilities of Juggernaut Productions and MovieVerse Studio under a single unified platform. The new studio aims to create a streamlined and scalable ecosystem designed to deliver premium storytelling across film, OTT and television.
As part of the development, Vivek Krishnani will head the films business as Chief Executive Officer, EPIC Studio (Films), while Samar Khan will continue to oversee the OTT and Television vertical as Chief Executive Officer, EPIC Studio (OTT & Television). Samar Khan will also continue in his role as Chief Content Officer across DocuBay and EPIC ON.
Commenting on the launch of EPIC Studio, Aditya Pittie, Managing Director, The EPIC Company, said, “EPIC Studio brings together our entire creative ecosystem, from theatrical films and OTT originals to television, digital-first formats, branded content, and many more under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens. By aligning development, production, and distribution within a single structure, we are enabling ideas to move fluidly from concept to screen, without silos. As audience behaviour continues to evolve, EPIC Studio is designed to champion culturally resonant storytelling while building a sustainable, future ready creative ecosystem.”
Vivek Krishnani, Chief Executive Officer, EPIC Studio (Films), said, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical & streaming platforms, and have expanded our presence into Telugu, Tamil, Gujarati, and Malayalam cinema, in addition to the Hindi film market. Our ambition is to bring culturally resonant narratives to life that travel across geographies and leave a lasting impact. In today’s evolving content landscape, a studio has to do more than simply make films; it must nurture talent, invest in strong development, and build stories with long-term vision. At EPIC Studio, we are focused on creating a cinematic ecosystem rooted in disciplined greenlighting, thoughtful franchise building, nurturing meaningful creative partnerships, and developing a robust, diverse slate that balances creativity with commercial strength.”
Samar Khan, Chief Executive Officer, EPIC Studio (OTT & Television), added, “This alignment allows us to approach storytelling with a unified studio mindset across EPIC Studio. We are no longer developing content in isolation for individual platforms; we are building IP under one creative umbrella, with scale and longevity in mind from inception. As audience viewing habits evolve, our focus is on format-driven innovation, sharper narratives, and stories that can grow across seasons, platforms, and geographies. This integrated structure gives us the ability to respond dynamically to audiences while staying anchored in strong, purposeful storytelling.”
EPIC Studio will operate as the unified content and film production arm of The EPIC Company, focusing on delivering impactful stories while keeping audience preferences at the centre. The move aligns with the company’s broader vision of building a scalable, creator-led storytelling ecosystem.
