Mumbai: The Fern Hotels & Resorts and Cleartrip have partnered for an influencer marketing campaign with top influencers and celebrities to showcase their travel experiences.
The partnership combines The Fern Hotels & Resorts’ reputation in sustainable hospitality with Cleartrip’s travel solutions to boost brand visibility. Elite influencers can create engaging content while enjoying top-notch services. Influencers have flexibility to choose their preferred dates by informing both brands in advance. Cleartrip sponsors flight tickets, and The Fern Hotels & Resorts manage transfers and accommodation for a smooth experience.
Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts, expressed his enthusiasm for the partnership, stating, “This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences.”
Echoing the sentiment, Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartripadded, “We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers.”
The program will start with 10 leisure properties, extend to 50 in Phase 2, and cover over 100 properties in India in Phase 3, ensuring scalable growth and effective targeting to maximize campaign impact.
