Mumbai: The Good Bowl, Rebel Foods’ fusion-first brand, has launched its latest campaign, ‘The Big Fat Fusion of Flavours’, marking a vibrant celebration of the wedding season through immersive food experiences, themed activations, and digital engagement. Live across EatSure, Swiggy, and Zomato from 25th to 30th November, the campaign creatively positions the brand’s fusion bowls as “tying the knot,” offering consumers a festive culinary journey.
Each customer receives a specially designed “wedding invitation” insert introducing different themed functions—Sangeet, Cocktail Night, The Wedding Feast, and Reception—each tied to limited-period offers on The Good Bowl’s most-loved fusion dishes.
In a high-visibility on-ground activation, brand ambassadors dressed as a dulha and dulhan will distribute wedding-style invitations at popular city hubs to spark curiosity and drive social engagement. Influencers are amplifying the campaign with reels such as “GRWM for The Big Fat Fusion” and “Crashing The Big Fat Fusion Wedding.” Customers can also DM their “wedding look” on Instagram for a chance to win a free bowl.
Function-wise Offers (25–30 November):
● Sangeet – Nov 25: All Tikka Bowls at ₹169
● Cocktail – Nov 26: Free Coke with every order; Cheesy Rice Bowls from ₹169
● The Wedding Feast – Nov 27–28: Signature Fusion Bowls at ₹199
● Reception – Nov 29–30: Mac & Cheese Bowls at ₹199
Speaking about the campaign, Nishant Kedia, CMO, Rebel Foods, said, “The Big Fat Wedding of Flavours is an Indian weddings-themed concept which focuses basically on the joyous elements of such weddings and the coming together of the people. We have combined our fusion favourites in a fun way of ‘tie the knot’ moment, facilitated with offers and experiences that delight our customers all over the country in this wedding season.”
With this campaign, The Good Bowl continues to reinforce its commitment to innovation and flavourful fusion experiences, shaping the future of India’s fast-growing fusion food category.
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