Chennai: With Onam around the corner, The Hindu launched a two-pronged campaign to join the people of Kerala gearing up for the occasion.
The first phase began mid-July by actively engaging with marketing and media agencies through digital road shows and a series of communication for the festival, highlighting the brand’s strength in Kerala. The second phase, launched recently, celebrates the spirit of King Mahabali by appreciating those who make a difference in the lives of others in any little way they can. The campaign, “We are Maveli”, urges the readers of Kerala to nominate selfless, generous and kind-hearted people they know who are the real life Mavelis of the State.
Speaking about the campaign, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group said, “The Hindu has continued its dominant leadership position among English dailies in Kerala. Kerala has always been and continues to be a priority for us, evidenced in our continued operations with no change in editions produced and markets served, even during the pandemic. As the world still navigates through these uncertain times, as a sign of hope and to keep spirits lifted, we are preparing with Kerala for its most-awaited festival of Onam. This campaign is a perfect reflection of the spirit of Kerala and its people, we want the world to hear their stories of resilience and empathy”.