MUMBAI: The International Cricket Council (ICC) has unveiled a ‘Will to Win’ campaign film to push the Women’s Cricket World Cup 2025
The release of ‘Will To Win’, which depicts the core concept of determination and perseverance leading to glory, comes as the general window for ticket sales opens (at 8 PM on 8 September 2025) at Tickets.cricketworldcup.com (https://tickets.cricketworldcup.com/ )
Set to be staged at five venues across India and Sri Lanka, the tournament will commence on 30 September with co-hosts India and Sri Lanka facing off in the opener.
The ‘Will To Win’ campaign brings into the spotlight stars from across each participant at the Cricket World Cup, including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Melie Kerr and England’s Nat Sciver-Brunt.
The film sees them in their present-day glory, while also acknowledging their relentless journey and early dreams.
“With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling.
“This campaign is not just a showcase of world-class talent, it is a tribute to the journeys, sacrifices, and aspirations that define the women’s game We believe it will resonate deeply with audiences across the globe and help further cement the enduring legacy of women’s cricket,” ICC chairman Jay Shah said.
