The overall Ad Volumes on TV increased by 11% during Sep’21 compared to Sep’20, without Sports genre, the increase was 10%, as per the TAM report.
The ad volumes on Television grew in every week of Sep ’21 over the same weeks in Sep’20, the highest growth (14%) was seen in week 1 of Sep ’21. Tally of categories, advertisers, and brands grew by 8%, 18%, and 15% respectively during Sep’21 compared to Sep’20.
Milk Beverages reached 1st position during Sep’21 from 7th in Sep’20, followed by Ecom-Media/Ent./Social Media in 2nd position. The Ecom-Online Shopping, Chocolates and Tea were the new entrants among the Top 10 categories in Sep ’21. Top 10 categories added 31% share of Ad Volumes in Sep ’21. The milk Beverages category saw the highest surge in ad volumes with a growth of 74% followed by Ecom-Online Shopping with 2.5 Times growth during Sep’21 compared to Sep’20. 190+ growing categories present in Sep ’21 compared to Sep’20 on TV.
Among the advertisers, Hindustan Unilever and Reckitt India were the Top 2 advertisers during both Sep’21 and Sep’20. Brooke Bond Lipton India, Cadburys India, and Amazon Online India saw positive shifts in ranks. Procter & Gamble and Ponds India were the new entrants in the Top 10 advertisers’ list. The Top 10 advertisers had a 39% share of Ad Volumes during Sep’21.
Horlicks was the top brand during Sep’21 followed by Amazon.in. During Sep’21, a total of 3.9 K+ brands appeared on TV. The Top 10 brands had a 10% share of Ad Volumes among which 6 belonged to Reckitt Benckiser.
Eyewear-Lenses topped among the exclusive categories followed by Adhesives in Sep’21 compared to Sep’20. Lux Industries was the top exclusive advertiser followed by Google. Dettol topped among the exclusive brands followed by Airtel Black.