id8 media solutions is a full-service brand consulting firm and have a deep-rooted understanding of how to create unique experiences for brands, products, and individuals to differentiate themselves in a cluttered marketplace through the tool of focused and effective communication. Their strategies are based on the underlying factor that cost and return on investment are the key results that we need to deliver to our partners. At id8, they believe in analytical intelligence and emotional intelligence. Id8 media solutions derive experts from within our ecosystem from bringing about the best results for a client. Their team is goal-oriented and has over a decade of experience in different segments of the economy at large.
A result-driven and highly motivated leader, Aman Swetta, the Managing Director of id8 Media Solutions Pvt Ltd, joined id8 Media Solutions Pvt Ltd in 2008, almost after seven years of its inception, with a vision to expand the firm into a 360 Degree brand consulting agency. In conversation with Medianews4u, Aman speaks about the company, the media market during the pandemic, trends on personalized marketing, and more.
Excerpts:
- Tell us about Id8 solutions and the services offered?
Founded in 2001, id8 media solutions began its journey using the strategic marketing tool of Public Relations and Marketing. In 2008, I took a Joint Management control of id8 along with Tanya Swetta with a vision to develop an integrated marketing solution for brands, services and products across industry verticals Id8 media solutions today is a full-service brand consulting firm. After nearly two decades of providing unmatched service with a 100% success rate, we are constantly growing with our team providing solutions in Content creation, Design Thinking, Digital Marketing, Social Media Marketing, Public Relations, Film, Television, Influencer Marketing, and Internal Communication Management. We have a deep-rooted understanding of how to create unique experiences for brands, products, and individuals to differentiate themselves in a cluttered marketplace through the tool of focused and effective integrated marketing communication. We have the privilege of working with Fortune 500 companies, international brands, and homegrown ventures, which has honed our expertise in the industry. We think globally and act locally!
- Can you throw some light on your clientele and any case study to recall?
Our clients are some of the most well-reputed and famous globally! Our expertise goes across multiple industries, and we work with many international companies, some of which are Fortune 500 – as their extended marketing arm.
- What are the factors that differentiate Id8 solutions from other players in the industry?
We create intelligent, structured, and innovative solutions to a brand’s integrated marketing solutions in the Indian market. The company implies strategic tools design, content, digital marketing, website development, CRM software, Social media marketing, Public Relations. id8 as an evolved integrated consulting firm. We differ from our competitors because our teams work across all parallels of communication which gives our clients an edge when communicating with their target audience effectively. We use integrated marketing communications more comprehensively.
- How do you assess the media market during the pandemic period and on the challenges you face as an independent media solution provider?
The covid outbreak hit us quite adversely; we were “paused” on services from most of our brand partners, clients that we had been servicing for sometimes even more than a decade. Force Majeure was the client’s favourite word when citing contractual terms, plus there was a freeze on all payments. Our integrated offering of digital, content, design, and PR and our already ingrained thought process and experience in that direction immensely helped us to give our clients the correct advice to pivot their strategies through the effective use of the above tools. In some cases, we have now seen a huge rise in the digital marketing appetite of our clients as they have seen a benefit from our strategies. In some cases, design and content creation came to the forefront, which has greatly benefited their goals to create awareness and increase their brand equity. For id8, it has been a time of growth and inner learnings, leading to us being a better, stronger, faster and more effective version of ourselves! Version 2.0.
- Can you elaborate on the technologies adapted by Id8 solutions?
The Internet has made its way into every nook of our life. So, whether you’re an online business or a brick-and-mortar store from the health and beauty of the real estate, it is essential to establish your presence at every touchpoint of the market to make your name, gain awareness, and bag new prospects each day.
Businesses have understood the impact of the digital market and have taken efforts to improve their presence with a website and social channels with tools like:
- SEO- SEO is used to optimize brands so that a relevant query will rank it at the top on the first page of web results. This achievement comes after rigorous efforts involving research, understanding customer queries, and impeccable strategizing.
- Search Engine Marketing- SEM is a digital marketing strategy to enhance your website visibility. The social and Digital media presence of people has increased to its peak in recent years. Almost everyone is a prominent part of this fast-growing digital world.
- Programmatic Marketing- It is buying media space to showcase the advertisements to the right people with the right message at the right time. It uses Artificial Intelligence (AI) and Real-Time Bidding to display the ads across all the platforms, such as mobile, video, social media, display, and even television.
These are some of the technologies that we have adopted to enhance our productivity and visibility.
- According to you, what are the emerging trends in personalized marketing?
In recent times, we have observed most leading companies invest in Artificial Intelligence because it is rapidly changing the future of Digital Marketing. We are already living in the era of Big Data. As we get better at collecting more data, machine learning algorithms are becoming better at processing the data. Soon, advanced data processing could be the personalization of marketing messages. We already see a shift towards AI-driven data collection that runs in the background on websites, social media, and other platforms. Today, AI-driven tools provide writers with practical content ideas without needing to spend their resources on research, surveys, and tests to understand which kind of content would work best for their target audience. We at iD8 Media Solutions currently use such tools to personalize emails, optimize social media posts, and create compelling website content or blogs. Through Artificial Intelligence, we can drive engagement and create content that matches popular searches by our intended audience. Constantly changing trends in PR and the changing media landscapes in the wake of the pandemic have caused a complete shift in the ecosystem of the PR world. Storytelling, voice content, podcasts, and analytics are key trends that the PR and communications industry should look out for this year. Our company is based on the four founding pillars of Honesty, Integrity, Quality, and Innovation. We constantly seek out companies of all sizes who need our expertise and skill set to help them elevate their brand presence and perception in the minds of their stakeholders. We are a boutique agency with a global outlook. Our plans to open an international office have fructified with our presence now in New York on the east coast of the United States of America. We further plan to continue to create IPs as well as proprietary software for our industry.
- How has content marketing evolved to help international brands establish their consumer base in local markets?
We currently live in a world dominated by a variety of content. It is challenging to capture a potential customer’s attention and even more challenging to keep it since potential customers readily consume content in different formats. The phrase ‘Content is King’ is quite understated in the current scenario. A brand can succeed only if it develops valuable and relevant content marketing on different platforms to the correct audience. Content Marketing does precisely that and helps your brand gain visibility that tends to stick for an extended period. Content Marketing works nationally and internationally because the content is pushed in different formats via diversified platforms. This encourages the development of various aspects of the brand as the content is consumed by a varied demographic. An inherent interest is developed in the brand’s products and activities which enhances the recall value. Content Marketing sets off a domino effect of actions that enable a brand to carve a niche for itself and generate exponential ROI in the long term.
- How do you stay updated on the latest tools and trends?
In an ever-changing, most dynamic, and real-time industry, we are the Chowkidars and data analysts! It’s essential to have a disciplined practice of following global brands and leaders and creating trends. We, as marketers, need to stay ahead of what the consumer wants with real-time insights. We need to do this through technology and the authenticity and velocity of real-time content. Customers today are looking to make a strong connection with brands. AI and automation allow us to make informed steps without replication. Hyperlocalization today does not mean brand geography rather brand culture.
- What are your key focus areas for the coming years?
We have spent a decade and a half nurturing and building our core structure and teams to become a successful integrated agency. We believe we have enough experience and skills to expand and become global in our presence. We have begun operations on the East Coast of the United States in Newyork and have received a very warm response from our brand partners.
