New Delhi: The Reppro, a fast-growing strategic communications and public relations consultancy, has been appointed the official communications partner for the Western Australian Certificate of Education (WACE) in India. The mandate includes PR, social media, and performance marketing responsibilities, with the goal of enhancing awareness and engagement around WACE’s globally recognised curriculum among Indian students and institutions.
The Western Australian Certificate of Education (WACE), developed by the Government of Western Australia’s School Curriculum and Standards Authority (SCSA), is a prestigious international senior secondary curriculum with a legacy spanning over 37 years. Recognised across 16 countries—including leading Asian education markets such as Japan, Singapore, China, and Malaysia—WACE is now entering India with a vision to deliver a future-ready K–12 academic pathway aligned with global standards.
As part of this strategic mandate, The Reppro will spearhead a comprehensive communications program to elevate WACE’s brand visibility, support stakeholder engagement, and introduce the international curriculum to students and partner schools across India. Through targeted campaigns, the agency aims to drive adoption and build deep-rooted awareness of WACE’s offerings.
Amit Gupta, Founder, The Reppro, said, “We are proud to partner with WACE, a globally respected senior secondary qualification known for its academic rigour and international recognition. As Indian students and parents increasingly seek future-ready education pathways, WACE stands out for its structured curriculum and the comprehensive learning record offered through WASSA. At The Reppro, we look forward to shaping informed conversations that highlight WACE’s relevance for India’s evolving education landscape and connect it meaningfully with schools, educators, and learners across the country.”
WACE has been granted equivalence by the Association of Indian Universities (AIU), making it fully valid for Grade XII certification and higher education admissions in India. It is the first international government curriculum school board to offer a complete K–12 academic framework tailored for Indian students, ensuring seamless educational progression from early years through senior secondary levels.
WACE added, “We are happy to embark on this strategic partnership with The Reppro as we deepen our presence in India. As the first international government curriculum to offer a full K–12 academic framework to Indian learners, our aim is to ensure that students, parents, and educators across the country understand the global opportunities WACE enables. With The Reppro’s strong understanding of the education landscape and its integrated communication approach, we are confident in our ability to engage meaningfully with our stakeholders and advance WACE’s mission of delivering future-ready, internationally recognised education to Indian students.”
This collaboration marks an important milestone in WACE’s global expansion strategy and highlights its commitment to empowering Indian students with access to globally benchmarked learning systems. With its deep expertise in education-focused communications, The Reppro will lead a fully integrated campaign across public relations, digital channels, and performance marketing to position WACE as a premium academic pathway of choice.
