The Script Room, an independently owned, bespoke audio-visual creative agency, has announced the appointment of Satish Sethumadhavan (Sethu) as Creative Head.
In his new role, Sethu will be working with Rajesh Ramaswamy, Co-Founder, The Script Room, and responsible for leading the agency’s creative team, across advertising and content solutions for clients.
Sethu brings over two decades of experience in building and growing brands across various agencies. He was previously Senior Director – Creative & Content at TILT Brand Solutions, where he managed a team of creative directors, designers, digital strategists, and social media managers. Prior to that Satish served as Group Creative Director & Head of Digital at Mullen Lowe Lintas.
Sethu has won several awards throughout his career, including Abby Gold, Cannes Finalist, One Show Merit, Kyoorius Award, and YouTube Creative Effectiveness Award.
Speaking about his new assignment, Sethu, said, “At The Script Room, I feel the comfort. It’s important that you work with the people that you vibe with. Invariably it’s the people who define the culture and creative output of the place. It’s also the pressure to be up there with the benchmark the founders and others over here have set for themselves. The balance is important. And the balance seems right. Happy to be part of this talented and fun bunch who like to do one thing but do it with passion.”
Ramaswamy said, “We’re super happy to have Sethu join us. His enthusiasm and ability to think across varied brands with different emotions and personalities is a rare talent. He’s one of those people who can get the best out of their teams. And he’s also great fun to hang out with”.
Ayyappan Raj, Co-Founder, The Script Room, said, “Sethu is an old friend and a fantastic advertising person. The timing of him coming on board could not have been better, as we are also planning and working on quite a few interesting things. Looking forward to a mutually enriching, joyful journey”.
He holds a Master of Science in Statistics from Loyola College in Chennai, India, and has participated in executive education programs at MIT’s Sloan School of Management, Columbia Business School, and Dartmouth’s Tuck School of Business.
