Mumbai: The Script Room, a writers’ hub, and a bespoke audio-visual creative agency has been appointed by CoinSwitch Kuber, India’s leading cryptocurrency investment platform for their next advertising campaign. The main aim of the campaign will be to create a positive awareness around Bitcoin while positioning CoinSwitch as a premier crypto trading platform and a thought leader in the category.
The Script Room is slated to work on two films for the campaign. The concept is hinged on disclaimers in financial services advertising while giving it a creative twist. And it’s been crafted in the form of shorter duration ads targeted at the cricket-viewing audience.
Expressing delight at the association, Co-founder of The Script Room Ayyappan Raj said, “It’s a very young brand in a very new category. Combined with ambitious goals and a high-energy team, it’s no surprise that we were able to co-create some really exciting and bold work. It’s a pleasure working with Swati & her team at CoinSwitch, they really regard and celebrate good ideas. The campaign has been well received; we hope to continue this association through many more films”.
Adding to that, Co-founder Ramsam said, ‘’Financial services advertising is most often done with a lot of gravitas, seriousness and generally in the emotional territory. The entire Cryptocoin being a relatively new category we thought we should try something that’s really cool and fresh. The creative is basically a take on the usual disclaimers that come along with finance ads and we have given it an interesting twist. We are delighted by the way Akankhsa visualized the films and brought them alive.”
Swati Pincha, Head of Growth at Coinswitch also added, “The partnership with The Script Room brings in innovative ways for us to look at our goal of making India more aware about crypto. Our user base has good representation from all across India & making sure that these new and young investors are well informed is our greatest priority.”
The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. To support this growth and enhance through the TV and digital footprint, CoinSwitch Kuber and The Script Room are happy to announce this association.
