The Sleep Company is telling you to get a peaceful night’s sleep. And endorsing its patented SmartGRID technology mattresses, brand ambassador Anil Kapoor says one has to use science to do so. The campaign, which has the tagline ‘The Sleep Company Jahaan, Peaceful Sleep Wahaan’ uses the actor’s charismatic personality to talk about something many people do: trying different things to sleep peacefully. Some try to make their sleeping area quieter, listen to relaxing music, drink special teas, or even eat sleep gummies. In fact, a new study shows that almost 70 pc of people have given at least one of these methods a shot.
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The two films showcase people trying a particular music raaga and silence to try and sleep, but cannot. The problem, as Anil Kapoor points out in his classic humorous style, is that one needs science – highlighting the innovations that go into making the Sleep Company mattress.
Anil Kapoor, actor and brand ambassador, The Sleep Company, said, “Sleeping peacefully has always been a top priority for me to maintain overall health and wellbeing. It gives me immense pleasure to be a part of The Sleep Company family for three consecutive years now. It’s not just about promoting a brand; it’s about enhancing the quality of people’s lives through peaceful sleep. The Sleep Company’s SmartGRID technology truly redefines the way we sleep, and I’m excited to continue spreading the word about the importance of a peaceful sleeping experience with this exceptional brand.”
On the new campaign, Priyanka Salot, Founder, The Sleep Company said, “While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Anil Kapoor’s charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives.”
Ripal Chopda, Chief Marketing Officer, The Sleep Company, said, “Our campaign is a testament to our commitment to revolutionising the way people perceive and achieve quality sleep. With Anil Kapoor, we have successfully conveyed the message that science is the ultimate key to peaceful sleep. This campaign reinforces our dedication to offering innovative sleep solutions, backed by rigorous scientific research, to enhance the well-being of our customers.”
The campaign has been conceptualised by The Sleep Company with World Without Walls.
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